Ever hear of Van Halen's famous legal rider where they demanded a bowl of M&Ms with the brown ones removed? We thought we'd create one for our business! In the wine trade, we wineries send our sales guys and gals out into the world to work with our distribution partners. The suppliers (us) ride in the passenger seat of different wine reps' cars and go visit accounts. This is called a ridewith. After many years of sitting in passenger seats, we thought we better start making some rules!